In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Television is the main source of news for Americans. FEMA IS-29: Public Information Officer Awareness Course Summary AZ Department of Health Services Directors Blog. After taking this course you may want to take other courses to help you continue your professional development. IS-29.A: Public Information Officer Awareness - FEMA Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Learn and respect your media contacts deadlines. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Identify contacts and sources that are relevant to your organization. Next you need to identifyhowyou will communicate. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Sit on your coat tail to keep your jacket from riding up. Allows access to one media representative from television, radio, print, and Internet to a restricted area. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). What is in it for them? Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Develop relationships with other organizations PIOs B. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Describe how to have a successful relationship with the news media. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. endstream endobj startxref The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. What actions and resources are being used to achieve the objectives? As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. They focus on specific issues or programs to move the public to take action. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Coordinate information being distributed to ensure consistency with other agencies messages. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Email can be used to get people: In order for email to work, you need to have a good email distribution list. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. When will you implement your campaign? Describe the role of the Public Information Officer (PIO) in an emergency. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Test the message on a safe audience B. The good news is that preventing heat related illness is easy to do if you just use common sense. The most popular social networking sites have groups, which offer chat boards for members. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Public information can help people make the right decision at the right time. School, 43 Margaret St. . The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Traditional media (print, radio, television). 0 (Unit 2), Describe the types of written products used in public information activities. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Verdi White: And I believe that that has helped in our relationship with the media. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. For some incidents, implementing a media area may be an important way to manage the situation. D. seek media release approval from the Communication Unit Leader., 24. FEMA does not endorse any non-government Web sites, companies or applications. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Managing public information is another fundamental element of emergency management. Refer to the list below. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. IS 29.A Public Information Officer Exam Questions | FEMACourses That you will get them information and be back to brief themand then do so. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. what is role of public information officer in fema? In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Public Information Officer (PIO) - Emergency Management Institute Providing information and access to newsmakers. Include information on evolving media contacts, instructions, and resources. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. It is important to build relationships with your media contacts. 3. All of the above, 23. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Many different social media monitoring tools are available. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. An important part of the PIOs relationship with the media is knowing what they want. Announce events of interest to your community or share information about an incident. Admissions Fax: (301) 447-1658, Independent Study Program Work within the emergency management system. Speculation C. Summarizing D. Bridging, 12. Include email addresses and Internet sites for the media contact. In the next lesson you will learn how to communicate effectively when an incident happens. All goals should have a target date for completion. This course can provide a basic understanding of the PIO function for those new to the position. Leaves the decision as to who will be in the pool to the media. B. report to the Finance/Admin Section Chief when arriving at an incident. Switchboard: (301) 447-1000 The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. The Governor declared the emergency following a similar declaration by Liberty County. . It is important to prepare each person to ensure your message is consistent. The test questions are scrambled to protect the integrity of the exam. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Access to the scene for information and images. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Once again, we see a fire threatening our citizens and their homes. Check with them to see if the location selected for a media area will allow them to accomplish this connection. PDF NIMS Basic Guidance for Public Information Officers - FEMA FEMA IS-29: Public Information Officer Awareness Answers Timely updates and corrections to information in evolving incidents. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. If you use an acronym, make sure your audience understands it. . At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Expert Help. Proactivity occurs during A. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Brian Hyer: We had all kinds of questions. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Avoid getting involved in these media disputes. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Simplify complex ideas by using short sentences. What events nationally and globally are in the news? The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. You can find the complete list of courses in the Spanish language course list. Public Information Officers | Indian Affairs - Native Americans in the A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Score .9906. Evolving media (Web sites, email, blogs, social networking sites, etc.). The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Determines what the public needs to know. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Functions of the Public Information Officer - emilms.fema.gov You cantand dont expect them to stay there all of the time. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: (Unit 5). NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. C. request additional assistance through the National Public Information Support Network. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. In this lesson youll learn more about creating public awareness campaigns. Uses correct grammar and contains no spelling or punctuation errors. Better yet is the number of people who call and request preparedness kits! Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Students also learn message development and . Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. PIOs need to have a complete understanding of the community's demographics in order to: A. B. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Blogs to cover events as they are happening. Mayor Holden: Sometimes you have to get your story out very quickly. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Demonstrating an understanding of media needs and operations. The role of the pubic information officer. %PDF-1.6 % for the incident. One that is completely out of reach is de-motivating. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! A Federal structure designed for large-scale, multijurisdictional incidents B. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. PDF Public Information Officer - FEMA Each time this test is loaded, you will receive a unique set of questions and answers. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. And thats not all. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. wA{)K+Xk80538L``V[mvWS|?9U7 'Ss S>*2MbX^f Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Keep the subject and verb close together. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Are there cultural differences to take into consideration? This includes: More information on learning about the whole community is presented in Lesson 4. 140-character stand-alone micro-blog statements. The message should be: How will you get the message to your audience? As exemplified in the Pew Research study, people are getting information from sources other than traditional media. What are people in your community concerned about? Public Information Officer Jobs and Salary This course can provide a basic understanding of the PIO function for those new to the position. Campaign topics can range from recruiting volunteers to fire safety. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). (Unit 4), Apply public information techniques to a 5% scenario. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/].
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